Your New Startup Idea: Profit or Passion Project

Allan Caeg Branding

Maybe, it’s the new year… Maybe, you relocated… Maybe, you left your job… Maybe, you’re now raising a family… Whatever it is that you are now experiencing, it all boils down to the itch to start something fresh. You want a project without the baggage. You want something new. What makes a new project idea great? A good startup can solve …

6 Ways to Validate Your New Business Idea with Confidence

Allan Caeg Branding

I like to think of successful entrepreneurs as conquerors. Let me explain: They abandoned the known; job with a steady paycheck, security and benefits … for the unknown; business startup, new branding work and customer acquisition from scratch. They conquered the unknown and eventually enjoyed the rewards. All these because they were confident enough to pursue the new business. They’ve done their due diligence …

Passion & Profit: Turning Technology Skills into Good Business

Allan Caeg Branding

Let me get personal. Someone close to me recently got a big career opportunity. The problem: it requires her to be away from the people she cares about the most. This career bump led to attractive things on paper: greater prestige, a much better paycheck, and a more luxurious car. But is that what she ultimately wants? Now, let’s talk about the …

Startup Ideas: How to Pick Business Opportunities

Allan Caeg Branding

Crazy and audacious. Even silly most of the time. These are common traits of tech startup business ideas. Founders want to go where no one has gone before. They create a market where there is none yet. They don’t take competitors head on. Instead, they do something different, sidestepping every other business on their path. But then, they succeed! Crazy, isn’t it? …

Audit Your Calendar For Non-Entrepreneurial Tasks

Allan Caeg Branding

Success is not delivering a feature, it is learning how to solve the customer’s problem – Eric Ries Yes, you and your team can build a great SaaS app while working from your garage. Such a beautiful expression of design and engineering. Then reality sets in. No matter how great the idea or how cool the technology, the product doesn’t result …

How to Use Online Discussion Trends for New Product Market Research

Allan Caeg Branding

Would you knock door to door to research your market? Probably not. You’re a founder. You need new data. You don’t want to “harass” people just to collect that data. Do you want to refer to data outside your web analytics? If you’re building a new product, you especially do. In ancient times, Romans used a public place, like a …

Drive Traffic Using These Tools for Optimizing Your Twitter Bio

Allan Caeg Branding

You just attended a business networking event. You met a potential customer and a potential partner. When they arrive home, they Google your name. If you have a Twitter account, it’s probably on top of the search results. Does your Twitter bio work for you? Your potential customer has 1,000 acquaintances. For them to remember each one, they use categories …

Why You Need A Customer Persona: Stories Need Characters

Allan Caeg Branding

Imagine watching Star Wars without Luke Skywalker, Alice in Wonderland without Alice, Jessica Jones without Jessica, or Lord of the Rings without Frodo. It’s like running an online business without a customer persona or avatar. It’s a business without the star. If you’re a startup business, you’re still clarifying who your customer is. Does that mean you just shoot in the dark? …

Boost Marketing Results: Understand Projects & Campaigns

Allan Caeg Manage Goals, Set Goals

Shoot for the stars, as the saying goes… In online business, you aim for a campaign result, the ultimate goal of your product. Many entrepreneurs have fallen into one of the most common pitfalls when creating a product: confusing projects and campaigns. Jessie is a product designer & developer. He spent seven months on his laptop designing and coding an app …

How to Tell When to Launch Your Offer

Allan Caeg Manage Goals, Set Goals

Are you like Jessica? She’s a designer and aspiring entrepreneur, looking to offer web design services. She’s a perfectionist. It’s her 3rd month building her website portfolio. No room for error is her philosophy. No one knows about her business yet. Of course, she wants to launch, but she still has qualms about her portfolio. “What if I’m not doing it right?” This is …